The Body Shop

Aloe Vera:
A new launch of a fragrance free Aloe Vera range for extra sensitive skin. The challenge was how to display the main, rather sharp looking, ingredient but still communicating the caring benefit. A detailed photo shoot and brand guide lines for the various components was created.
The body Shop make up:
A complete re-brand of The Body Shop make up, with the brief to move to a more luxurious brand. Everything from components, iconography to detailed brand guide lines was thoroughly considered. The successful end result grew the sales to the double within a year.
Vitamin E:
A classic formula from1970’s The Body Shop, a range for sensitive skin, moving in to modern times. When the new The Body Shop branding was introduced all packaging needed re-staging and modernising.

The role:
In The Body Shop's Design headquarter in London I worked as a Senior packaging designer.
The role involved executing the entire design process for an array of packaging - like bath and body, make up, home fragrance, skin care and more. During my time at The Body Shop their complete re-brand was taking place and was incorporated in the packaging designs.