Beauty Pie, Shinkai
CLIENT: BEAUTY PIE
SECTOR: BEAUTY, RETAIL
DELIVERABLES: brand building & PACKAGING DESIGN
PHOTOGRAPHER: Eglė Tolušytė
ART DIRECTOR: SOPHIE WARBURTON
ABOUT BEAUTY PIE:
Beauty Pie disrupts the Beauty Industry by developing and producing luxury skincare, stripping out the typical industry markups (which can be 10x the finished manufacturing costs) and offers dramatic savings on high end Beauty products.
Beauty Pie is an exclusive luxury buyers club.
ABOUT SHINKAI:
A 3-in-1 Gel-Cream with an electrolyte-filled Deep Sea Mineral Infusion for deep hydration plus a youth-boosting Tripeptide Complex, firming Kombucha Essence and a Supergreens blend that actually helps skin restore its’ own Hyaluronic Acid. Softer, dewier, more supple skin. Use daily under SPF or as an overnight mask.
TARGET GROUP:
A one step moisturiser, no fuzz for the busy customer
KEY ACHIEVEMENTS:
• Creating an elevated brand within the Beauty Pie world
• Highlighting Shinkai’s Japanese origin with a minimalistic design, the ingredients are made from rich minerals from the west coast of Japan where the two seas meet
• Using a heavy pebble looking glass jar for elevation
• The deep ocean blue gave the glass jar its’ colour, the mirror silver lid reflects the glittery sea surface.
• The dark blue on the inside of the carton gives a feel of diving into the sea
• Achieved highest recognition in ‘Best of 2023 list’ in Vogue
