Beauty Pie Gifting 2023

ABOUT BEAUTY PIE:
Beauty Pie disrupts the Beauty Industry by developing and producing luxury skincare, stripping out the typical industry markups (which can be 10x the finished manufacturing costs) and offers dramatic savings on high end Beauty products.
Beauty Pie is an exclusive luxury buyers club.

GIFTING 2023:
The whole customer journey was considered working on this project. Everything from video un-boxing experiences, stand out in the delivery van, the wow when opening the box as well as stunning individual Gift Packs. Bold patterns decorate the send out boxes, tissue paper and gift packs. All tightly linked but still with a variation to make the experience dynamic.

KEY ACHIEVEMENTS:
•Cross-category applied design on make up kits, gift perfumes, home fragrance, gift bags, send-out boxes and tissue paper.
• A gift orientated design to interrupt core where the un-boxing experience plays a big role for multi social media sharing.