Testimonials

Alysson Mclean
Head of Creative Operations at BEAUTY PIE

NOW HEAD OF CREATIVE OPERATIONS AT NELSON

I had the pleasure of working with Anneli when she led our packaging design initiatives, and I can confidently say she is a true force of creative energy and professionalism. Her ability to seamlessly blend strategic thinking with artistic vision is remarkable.
With an exceptional eye for detail and deep expertise across various categories—ranging from skincare and body to makeup and fragrance Anneli consistently delivers innovative designs that captivate consumers while staying true to brand identity. Her impressive portfolio reflects her ability to elevate any product through thoughtful and engaging packaging.
Beyond her design skills, Anneli is a great team player. She is positive, enthusiastic, and deeply invested in fostering a collaborative and supportive team environment. Her ability to inspire and guide the team, combined with her conscientious time management, ensures that projects are delivered not just on time, but at an outstanding standard.
From conceptual design thinking and brand guarding she is a skilled multi-tasker who takes ownership of every project from inception to completion.
If you’re looking for a passionate, driven, and inspiring packaging design leader, I wholeheartedly recommend Anneli. She is a joy to work with and a true professional who continuously exceeds expectations. I would love to work with Anneli again.

ELLY PAYNE
HEAD OF BRAND DESIGN AT BEAUTY PIE

CREATIVE DIRECTOR AT FACETHEORY

Anneli, how can I even begin to explain the joy, talent and spirit that she brings to a team. She is so incredibly talented at packaging design, looking at every detail of the design and the pack itself to be the most successful solution. She has beautiful taste and creates really inspiring work.

I couldn’t recommend Anneli more, I would always want her on my team, whenever and wherever possible! A true joy to be around and work with.

FuturEMakers

Cat Hirst

Anneli has done a brilliant job reworking our website and getting us ready for launch!

Fern and Daughters

Cecilia Wallseth

I engaged Anneli when establishing the brand and web shop ‘Fern & Daughters’. The project went very well and it was super easy to work with Anneli. She listened and quickly got the essence of my ideas, her design reflected and developed my vision. Anneli kept the time frame and was on top of the project from start to finish. I can highly recommend her. 

DENIQO

Deborah Gottlieb

Anneli did an excellent job in setting up my web shop! She is very professional, has an eye for detail, is quick to respond and on top of that a great pleasure to work with.

Priyanka Khedekar Nalli
SENIOR PACKAGING DESIGNER AT BEAUTY PIE

I had the pleasure of working with Anneli at Beauty Pie, where she excelled as the Packaging Design Lead.
Anneli is a truly exceptional designer with a remarkable range of skills. She possesses a deep passion for the entire NPD process, demonstrating enthusiasm and dedication at every stage.
Her approach to every project is meticulous, detail-oriented, and innovative. She possesses a strong commercial awareness and a deep understanding of the brand's values and vision. Her keen eye for detail, expert knowledge of typography, and extensive experience make her an invaluable asset to any organization.
Beyond her design prowess, Anneli is a natural leader who fosters a positive and supportive environment for her team. She consistently motivates and encourages her colleagues, ensuring they feel valued and empowered. She prioritizes teamwork and ensures that the entire team receives the recognition they deserve for their hard work and contributions.
Anneli's vibrant personality and kind nature make her a highly valued member of any team. She is a true inspiration and a pleasure to work with. I highly recommend Anneli, she is a tremendous asset for any team to thrive and grow under her leadership.I had the pleasure of working with Anneli at Beauty Pie, where she excelled as the Packaging Design Lead. Anneli is a truly exceptional designer with a remarkable range of skills. She possesses a deep passion for the entire NPD process, demonstrating enthusiasm and dedication at every stage. Her approach to every project is meticulous, detail-oriented, and innovative. She possesses a strong commercial awareness and a deep understanding of the brand's values and vision. Her keen eye for detail, expert knowledge of typography, and extensive experience make her an invaluable asset to any organization. Beyond her design prowess, Anneli is a natural leader who fosters a positive and supportive environment for her team. She consistently motivates and encourages her colleagues, ensuring they feel valued and empowered. She prioritizes teamwork and ensures that the entire team receives the recognition they deserve for their hard work and contributions. Anneli's vibrant personality and kind nature make her a highly valued member of any team. She is a true inspiration and a pleasure to work with. I highly recommend Anneli, she is a tremendous asset for any team to thrive and grow under her leadership.

Murasaki Restaurant

Sharon Dance

Anneli has been brilliant for us, managing to strike just the right note for our menu and website design. She's patient, really listened to our ideas and took the time to give us exactly what we were looking for. Highly recommended!

Propaganda advertising agency

Peter Sandsjö

Anneli has taken responsibility for her assignments in an independent and straightforward way. We are more than happy with Annelis time with us and can warmly recommend her.

Nilson Group AB

Thomas Nygren

As a team-player Anneli has been very much appreciated by both the management and her colleagues. Her honesty and engagement contributed to new thinking and high quality of work. Never did she present her projects without being thoroughly and carefully prepared.