Mama Mzungu
CLIENT: Mama MZUNGU
SECTOR: CHARITY, RETAIL, BATH & BODY
DELIVERABLES: BRANDING, packaging, WEB SHOP, flyers, booklet, campaign
ABOUT:
Women and children with Albinism are in a very vulnerable situation in Uganda (and other parts of Africa) due to stigmas, believing having sex with a young woman with Albinism will heal you, believing a body part of a child with albinism will give you wealth. The charity Mama Mzungu helps the women creating economic empowerment, a safe space and cracking down on the stigmas of Albinism.
Mama Mzungu is a natural brand which will give just not the women and children a future but also change people’s prejudgements about Albinism in Uganda.
CHALLENGE:
-A natural modern brand that works in the local markets in Uganda but also in an Eco shop in Europe or USA.
-Limited printing facilities and finances
-Easily be printed in Uganda with basic printing techniques
-Sustainability: as little packaging as possible, the packaging used is recyclable
-Easy to assemble and apply due to the women being visually impaired
The font was chosen to highlight the handmade and connect to the African origin. We created a brand/logo which is easy to apply, being cost effective and sustainable.
Mama Mzungu is growing day by day, the latest success is a big order from Tradecraft, soon selling in Oxfam, British heart foundation and Martlets charity shops.
