Love your inner self

CLIENT: LYIS
SECTOR: BEVERAGE, WELLBEING
DELIVERABLES: PACKAGING, WEB SITE, IMAGERY LANGUAGE

About:
The start up from Manchester, ‘Love your inner self’, is passionate about gut health. Their Probiotic Yogurt has won several food prizes.
’Love your inner self’ turned to me for a more prominent bottle design.

Challenge:
-Finding a language for the brand: communicating gut health, connection with nature, yoga, meditation & well-being
-To create packaging that stands out on shelf among competitor yoghurt drinks
-Communicate all the benefits on front of pack

Execution:
-With a tone in tone label this yoghurt will stand out on shelf among multicoloured competitors
-With the ‘gut bacteria’-pattern the main benefit is communicated in a decorative way